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Case Study

Snail Home Decoration

Context

The Brand & Campaign

Snail Home decoration is an app made with the cooperation of 100K+ interior designer providing you with professional house/flat decoration, rendering and other renovation solutions by a simple click. The company behind the app needed to boost its download volume at the launch and keep it high in the search results of the Apple Store. The app audience is made of young adults with a limited budget looking to decorate their place in an elegant and modern way. To become popular it is important for any app to get a good start from the launch.

Scope

Our Missions

  • 01 eReputation
  • 02 Kols
  • 03 Offline Events
Outcome

Results

+80000 Download

+1000 Download Daily

Top ranking on App Store

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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