CLIENT: SMOOTO

The Brand & Campaign Context

SMOOTO is a face mask brand from Thailand. The raw materials they use in their products are mainly extracted from tomatoes, combined with Vitamin C, E, and organic moisturizer. This facial mask has many skincare functions including; whitening, hydrating, and anti-aging benefits. Nowadays, in the Chinese market, there are various specialized facial mask products. Customers have many different choices. SMOOTO, as a completely new brand in China, lacked awareness and reputation. Moreover, they needed assistance on how to attract loyal customers.