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Case Study

SMOOTO

Context

The Brand & Campaign

SMOOTO is a face mask brand from Thailand. The raw materials they use in their products are mainly extracted from tomatoes, combined with Vitamin C, E, and organic moisturizer. This facial mask has many skincare functions including; whitening, hydrating, and anti-aging benefits.
Nowadays, in the Chinese market, there are various specialized facial mask products. Customers have many different choices. SMOOTO, as a completely new brand in China, lacked awareness and reputation. Moreover, they needed assistance on how to attract loyal customers.

Scope

Our Missions

  • 01 PR
  • 02 Weibo
  • 03 Promotion
  • 04 Forums
Outcome

Results

  • Exposure. 8 000 interactions/month.

  • 4 000 interactions on Weibo social media posts

  • Built up customer community.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
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