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Case Study

Smiley

SMILEY - Shaping and Sharing Happiness.

Context

The Brand & Campaign

Smiley could tell you that they’re an award-winning, TOP 100 global licensing company, registered in over 100 countries. Or, about the 260 licensees and leading retail partners that have joined Smiley’s happy revolution, creating a unique collection of Smiley-branded fashion, accessory, home, food, stationery, and entertainment items. But they would rather just simply let you know that for the past 45 years, they have been dedicated to shaping the way their clients share happiness. And, they will continue to be for the foreseeable future. They needed GMA for their Weibo account creation & management thanks to social media campaigns & KOLs campaigns to increase their brand awareness. We also handled their e-reputation through press releases in China.

Scope

Our Missions

  • 01 Weibo Account Creation
  • 02 Social Media Campaigns
  • 03 Press Releases
  • 04 KOLs Campaigns
  • 05 E-Reputation
Outcome

Results

Weibo

  • 1,049 Posts
  • 1,580,000 Views
  • 21,268 Followers

KOLs

  • 4 Reposts from KOls

Press Relations

  • 4 Press Releases in famous media (VOGUE, Tencent, GQ & Rayli)
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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