The brand belongs to Spritfabrikken, a 100% family-owned company, which was founded back in 1985. Through market monitoring, constant product development, and smart package, SMA shots have become a well-known name in the landscape of pre-made cocktails drinks. Pre-made alcoholic beverages being, on the rise in China, Spritfabrikken contacted GMA to test the market out. The company decided to go for a full-on digital marketing strategy: from Baidu SEO to Social Media and KOL to eCommerce as well as a lead generation strategy.
