CLIENT: SMÅ Shots
SMÅ Shots is a Danish brand that produces flavorful alcoholic drinks with a Vodka base
Our Missions for SMÅ ShotseCommerce Taobao Store Set Up Taobao Promo Campaigns Taobao Video Wechat Official Account Wechat Management Weibo Official Account Weibo Management Little Red Book KOL Douyin KOL Campaign SEO Lead Generation
The Brand & Campaign Context
The brand belongs to Spritfabrikken, a 100% family-owned company, which was founded back in 1985. Through market monitoring, constant product development, and smart package, SMA shots have become a well-known name in the landscape of pre-made cocktails drinks. Pre-made alcoholic beverages being, on the rise in China, Spritfabrikken contacted GMA to test the market out. The company decided to go for a full-on digital marketing strategy: from Baidu SEO to Social Media and KOL to eCommerce as well as a lead generation strategy.