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Case Study

Singapore Institute of Management

Context

The Brand & Campaign

Singapore Institute of Management (SIM) was founded in 1964, it is a non-profit member organization with the mission of developing human resources in Singapore. The college offers more than 70 courses for students, including a variety of master degree, undergraduate, academic degree and certificate level academic courses.

Scope

Our Missions

  • 01 SIM
  • 02 WeChat official account
  • 03 E-Reputation
  • 04 Visibility on Q&A platforms
Outcome

Results

  • Good Online Reputation
  • More than 5000 subscribers after the first month
  • Good visibility on Chinese Platforms
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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