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Case Study

SERAC

World Leading Primary Packaging Innovator

Context

The Brand & Campaign

Founded in France in 1969, Serac is committed to the research and development of new bottled packaging machines. For 50 years, with its extensive international influence, extensive expertise, and strong local presence, Serac truly understands how to adapt to the particularity of these markets and the needs of its customers. Although the B2B market is still at a standstill, Serac also wants to find business opportunities in the Chinese market. Within this context, Serac reached out to us and our team designed a practical B2B Lead generation marketing strategy for their long-term business plan in China.

Scope

Our Missions

  • 01 Chinese Website
  • 02 SEO
  • 03 PPC
  • 04 PR
Outcome

Results

Ongoing Project

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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