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Case Study

Selectspecs

Context

The Brand & Campaign

Selectspecs is an e-Commerce website that sells fashion glasses. Life-long glasses wearer David McMillan had the original idea to sell prescription glasses online back in 2004. Looking at the opportunities of the Chinese market. The online optical chains believed the choice was too limited and grossly over-priced for the Chinese market.
Website: https://www.selectspecs.com/cn/

Scope

Our Missions

  • 01 SEO on Baidu
  • 02 E-Reputation
  • 03 Social Commerce
  • 04 Weibo
  • 05 WeChat
  • 06 KOL
Outcome

Results

  • +3600 visitors per months (0.5% conversion rate)
  • + 3000 new followers on Weibo (with 30% purchase rate)
  • +1800 new followers on WeChat (with 13% purchase rate)
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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