CLIENT: Selectspecs

Our Missions for Selectspecs

SEO on Baidu E-Reputation Social Commerce Weibo WeChat KOL

The Brand & Campaign Context

Selectspecs is an e-Commerce website that sells fashion glasses. Life-long glasses wearer David McMillan had the original idea to sell prescription glasses online back in 2004. Looking at the opportunities of the Chinese market. The online optical chains believed the choice was too limited and grossly over-priced for the Chinese market. Website:


  • +3600 visitors per months (0.5% conversion rate)
  • + 3000 new followers on Weibo (with 30% purchase rate)
  • +1800 new followers on WeChat¬†(with 13% purchase rate)