CLIENT: Safari 365

The Brand & Campaign Context

The Chinese market offers great business opportunities due to its rapid economic growth and a huge market. However, it has its fair share of challenges, ranging from inadequate market information, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partners and cultural differences, etc. Based in Africa, they offer customers from all over the world the ability to access local knowledge and savings directly from a true destination specialist when planning a luxury safari to Africa. Safari365 is a South Africa travel agency basically targets European customers at first. However, when they found out the large potentials in the Chinese market, they decided to enter the Chinese market. GMA specialized in a unique promotion proposal depends on their requirements. GMA helped with Baidu campaigns thanks to SEO and keywords ranking to increase the lead generation of the agency.