CLIENT: Russian Chaga

The Brand & Campaign Context

Inspired by a large number of positive reviews and inexhaustible enthusiasm, they decided to apply their expert knowledge to create a completely new, unique product that has no analogs in the world but meets all the principles and ideology of the Russian Chaga brand. For this, they created a joint Russian-Korean enterprise and chose as a partner the Korean company with more than twenty years of experience in the cosmetic field. Korean cosmetics is well-known for its approach to the use of unusual natural ingredients, the latest technological and technical solutions in production, and the factories, which comply with the most stringent international standards. This, coupled with an affordable price, has allowed Korean cosmetics to become the national Korean heritage, KOREAN BEAUTY — the most popular trend in cosmetics of recent years, and for them — to choose Korea as a country for the implementation of a new idea to create Russian Chaga cosmetics. They now have a Weibo account: https://weibo.com/u/7405373476.