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Case Study

Rock & Roast King

Context

The Brand & Campaign

Rock & Roast King is a Chinese new TV entertainment talent show. They have produced Chinese Rock & Roast show before, and running well and popular in China. GMA is mainly in charge of its digital promotion on the Chinese internet, which is Weibo and WeChat promotion. This project just started in 2 months, however, the Weibo and WeChat official account have generated many followers already, and many people are looking forward to the launch day of this TV show.

Scope

Our Missions

  • 01 Weibo
  • 02 WeChat
  • 03 Account Management
  • 04 Promotion
Outcome

Results

Weibo:

  • 324,487 followers;
  • 2,645,098 readings;
  • 11,211 forwards

WeChat:

  • 21,409 followers;
  • 31,773 readings.
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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