ReAthlete is a professional sports equipment brand that has made it their mission to produce high-quality products and provide excellent customer support. With this, they hope to minimize the distance between brands and consumers while also focusing on corporate social responsibility in the sporting goods industry. Inspired by the success of their business in other countries, ReAthlete's began looking into potential expansion to China. The company enlisted GMA for a deeper understanding and research on what this market had to offer; from there they were able make more informed decisions about where best to expand their product line.
