Skip to content
Case Study

Raccoon Raccoon

Racoon Racoon - Music Band.

Context

The Brand & Campaign

Racoon Racoon is Léa & Léonard, a chamber-folk duo from France. Often compared to The Paper Kites, Fenne Lily, or Imaginary Future, the ten-year couple began to compose together when living in Belgium, in 2016 and soon released a first EP "Our Love's Funeral" in February 2017 on the German label Majestic Casual Records. Early 2018, they released their second EP “Dawn Chorus”, written in the heart of the Italian Alps. They recorded it in Belgium with talented musicians from Brussels' Philharmonic orchestra Thomas Fiorini (double bass) and Emile Verstraeten (violins and mandolin) that Léo met while working as a set-up engineer on a recording of Ramin Djawadi (Game of Thrones). In 2020, they’re back with a third EP "A Birds Story" out on October 2nd.

Scope

Our Missions

  • 01 Douyin Account Creation
  • 02 Weibo Account Creation
  • 03 Douyin Campaigns
  • 04 Weibo Campaigns
Outcome

Results

Confidential.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
Read Next

Related Case Studies

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.