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Case Study

Provence Tourism Bureau

Context

The Brand & Campaign

Rich in a thousand year history and ancestral know-how, Provence abounds in marvels waiting to be discovered. The cities & villages of Provence are essential tourist spots in France. Provence Tourism Bureau contacted GMA for helping them improve their marketing strategy in order to attract Chinese tourists.

Scope

Our Missions

  • 01 E-Reputation
  • 02 SEO Baidu
  • 03 Weibo campaign
Outcome

Results

  • More than 200 Conversations on Independant travel Forums
  • +80% of exposure
  • 1st page on Baidu on 15 keywords
  • +1260 followers on Weibo after the first month
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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