CLIENT: Provence Panorama

The Brand & Campaign Context

Thanks to increasing purchasing power and favourable policies, the Chinese middle class can now afford to make trips abroad. Chinese are informed consumers: when it comes to traveling, they rely heavily on online reviews. They will first look for information online when planning a trip. This is why it is important for you to be visible, in order to catch the eye and to increase your chances to be chosen as the organizer of their trip. A company which organizes the tour in mini-vans in the South of France. Fully equipped, and available all year around, the driver can take you anywhere! The team aims at making discovering known and unknown places of Provence. Half or full-day tours, theme or private tours… even luxury versions are available! Provence Panorama is a tourism company engaging in the customized tour area. With the increase of Chinese customers in Provence, they think they need to do some promotion to Chinese potential customers. Otherwise, due to the culture and language barrier, they could not handle it themselves. So they contacted us to help them explore the Chinese market. We develop a Chinese Website and rank high on Baidu on Provence trip keywords.