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Case Study

ProTech Monte-Carlo

Context

The Brand & Campaign

Located in the Principality of Monaco, from its very first day, ProTech® Monte-Carlo was keen to make the most beautiful cars on the Rock shine. In 1989, ProTech® Monte-Carlo created its first car care services centre for vehicles in Monaco, carefully selecting its products and providing the very best treatments to its customers’ prestigious vehicles in the Principality.

There is so many Car-care centers in China with competitive pricing. Protec Monte-Carlo was an unknown brand in this niche market. The Challenge was to make it famous, to gather and maintain a community and to create a wonderful e-reputation. ProTech Monte-Carlo was not known at all, but they made the right choice to enter the Chinese market.

Scope

Our Missions

  • 01 Weibo
  • 02 WeChat
  • 03 Creation of attractive content
  • 04 PR
  • 05 Forums
Outcome

Results

Weibo:

  • 5622 fans
  • 186interactions/month
  • Between 4000 and 7000 reads

WeChat:

  • 800 followers
  •  Between 1000 and 2000 views per article.

PR:

Weibo KOL 大众点评

Forum

Zhihu, aotohome and xcar

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
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Years in China
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