CLIENT: Les Produits Laitiers

The Brand & Campaign Context

The Cheese market continues to see high double-digit value growth in 2017. This is a big opportunity for an organization such as asCNIEL, the French Dairy Interbranch, recognized by French & European authorities. and which brings players from the dairy sector. CNIEL seeks to promote French Cheese in China. They contacted GMA for developing digital Campaign to sensitive Chinese Consumers to French Cheese