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Case Study

Primalac

Context

The Brand & Campaign

The e-commerce market is dominated by B2B business; and when it comes to B2C, China has two leaders: Tmall and JD. It is essential to appear on search engine result pages when targeting these informed consumers and to think through your communication strategy carefully. Implementing effective digital communication and focusing on branding strategy are the key pillars for growth in China.

Primalac is a baby product brand from ‘Pharmalys Laboratories’, in Switzerland.
Their range includes infant and toddler milk formula. The Primalac premium range provides babies with the right balance of essential nutrients, for the best possible start in life.

Scope

Our Missions

  • 01 Online PR
  • 02 Connect the brand with Chinese Distributors
Outcome

Results

50 press articles featured in Chinese online media

Distributors contacted them: found distribution channel for their product in China.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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