CLIENT: Primalac

The Brand & Campaign Context

The e-commerce market is dominated by B2B business; and when it comes to B2C, China has two leaders: Tmall and JD. It is essential to appear on search engine result pages when targeting these informed consumers and to think through your communication strategy carefully. Implementing effective digital communication and focusing on branding strategy are the key pillars for growth in China. Primalac is a baby product brand from ‘Pharmalys Laboratories’, in Switzerland. Their range includes infant and toddler milk formula. The Primalac premium range provides babies with the right balance of essential nutrients, for the best possible start in life.