Skip to content
Case Study

PrimaDollar

Cost-Efficient Trade tools Kit for Importers and exporters

Context

The Brand & Campaign

Primadollar is a global finance provider for exporters and importers. They offer online API tools that anyone can use to integrate their trade finance on a white-label basis into their own digital customer journeys.
In order to appeals to Chinese B2B companies, Primadollar contacted GMA. Our mains goals with Primadollar are to increase their visibility and introduce them as the front runner in their industry. In order to achieve these two goals, our strategy for Primadollar revolves around building them a strong e-reputation with tools such as PR and Q&A but also Baidu Search engine optimization. Improving visibility and reputation is enables lead generation. Leads generation is the art of promoting your services so you do not have to prospect anymore but instead having already interested prospects contacting you about your products/services.

Scope

Our Missions

  • 01 Baidu SEO
  • 02 PPC
  • 03 PR
  • 04 Q&A
  • 05 Wechat
  • 06 Lead Gen
  • 07 Trademark
Outcome

Results

We are still running a campaign for Primadollars – Here is a quick summary of what happened

  • Main Keywords Rank First on Baidu
  • Increased Traffic
  • Website Optimization, SEO, and SEM: More qualitative traffic, Lower Bounce rate.
  • Regular PR (About 8/Months) plays a big role in creating Organic traffic and improving Conversion Rate
  • Regular Publication on Q&A like PR increases the Exposure Rate of the company and the awareness on Open Trade Services
  • WeChat: 4 to 5 posts per Months shared in 80+ B2B and Finance related group Chats
  • IP Protection: Primadollar is trademarked

 

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
Read Next

Related Case Studies

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.