Primadollar is a global finance provider for exporters and importers. They offer online API tools that anyone can use to integrate their trade finance on a white-label basis into their own digital customer journeys.
In order to appeals to Chinese B2B companies, Primadollar contacted GMA. Our mains goals with Primadollar are to increase their visibility and introduce them as the front runner in their industry. In order to achieve these two goals, our strategy for Primadollar revolves around building them a strong e-reputation with tools such as PR and Q&A but also Baidu Search engine optimization. Improving visibility and reputation is enables lead generation. Leads generation is the art of promoting your services so you do not have to prospect anymore but instead having already interested prospects contacting you about your products/services.