CLIENT: Porcelanosa

The Brand & Campaign Context

The Chinese market offers significant business opportunities due to its rapid economic growth and huge marketplace. It also presents a lot of challenges for new companies ranging from having inadequate market information, inappropriate entry strategies, a lack of access to sales channels, difficulty in finding the right partners and cultural differences, etc. Porcelanosa Group is established in Europe and America as a large-scale, Integrated Building Materials Group, they are the Royal brand in the UK.