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Case Study

Point S

Point S - Car Maintenance and Treatment of Surfaces.

Context

The Brand & Campaign

Point S is a network of franchised professionals in the field of tire sales and car maintenance. To base its development, Point S wanted to build an international network. More than 5,500 points of sale, spread over 38 countries around the world, constitute the Point S network to date. Point S is independent of any manufacturer or automobile manufacturer. The network negotiates with whoever it sees fit, without having to follow a business strategy from an ordering party. Thus, a set of brands is offered to its members to meet customer demand according to their needs.

Scope

Our Missions

  • 01 Slogan Creation
  • 02 Content Creation
  • 03 E-Reputation
Outcome

Results

Confidential.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
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