Skip to content
Case Study

PiLeJe Laboratoire

PiLeJe Laboratoire - The Vocation of Health Medicine.

Context

The Brand & Campaign

Promoting health in each of us, maintaining it as long as possible, or even restoring it, is the vocation of PiLeJe through what its founder, Dr Christian Leclerc, calls "health medicine". This concept is based on the fact that for each of us, there is an optimal physiological state, preventing the appearance of pathologies and promoting quality of life. Its objective is to encourage the individual to strive as much as possible towards this optimal physiological state, to improve the health of each individual in the long term. This takes into account in particular the existence of intermediate states between health and illness, the person at the center of the consultation, medicine in its preventive dimension. The starting point of the consultation, the patient is not limited to a set of symptoms. He is an individual testifying to a disorder, a dysfunction inseparable from a personal context: pathological history, environment, diet, physical exercise, living environment but also needs.

Scope

Our Missions

  • 01 Wechat Account Creation
  • 02 Weibo Account Creation
  • 03 Social Media Campaigns
Outcome

Results

  • Wechat & Weibo account creation
  • Increased visibility & exposure
  • Increased brand awareness in China
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.