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Case Study

Paysend

Paysend - Smart FinTech Payment Solution.

Context

The Brand & Campaign

Paysend was born in April 2017 with a vision to change the way people manage their everyday finances. We started out as a team of experts from banking and payments who became frustrated by slow and complex traditional banking systems. We were the first FinTech to introduce international card-to-card transfers, allowing connections between 12 billion cards globally - Mastercard, Visa, China UnionPay, and local card schemes. Since we started we have launched a number of products, including Paysend Global Transfers, Paysend Global Account, Paysend Link, and Paysend Connect. We serve over 2.5 million customers in more than 90 countries globally.

Scope

Our Missions

  • 01 Brand Awareness
  • 02 E-Reputation
  • 03 Website
Outcome

Results

Confidential.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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