Online tools allows communication strategies to spread out rapidly. Celebrities in China gather crowd around them, and become inspiration for people. China is the country with the most Internet users. Most of them connect to internet by smart phone (even more than by laptop) so to target your audience, the best to do is to be present online to get more visibility.
Patrick Veiselier is a French humourist. He started to work on a one-man-show in Chinese after a bet with his friends? Though he didn’t know anything about this language. Alias Bai Ma Gei (白马哥), he focuses on the cliché about Chinese and targets any one interested in China, as well as Chinese people. He launched a communication campaign in China and came in the country in 2014, in Shanghai.
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
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