CLIENT: Paris Shopping Tour

The Brand & Campaign Context

Diane Lepicard, the founder of Paris Shopping Tour, wanted to reform "tourism". In her opinion, Chinese tourists are changing their behavior rather quickly. In the past, Chinese tourists would travel with tour groups. However, nowadays, especially for the young generation, they prefer some more special and personalized tour guides for shopping in Paris. In order for her services to be known to Chinese outbound tourism, she contacted our agency. We suggested a digital marketing approach. To generate more customers for her business, also considering the industry she engaged in and Chinese tourist's consumption habits, we worked on optimizing her website and Baidu SEO, offering her services more visibility and more credibility.