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Case Study

Para’kito

Context

The Brand & Campaign

PARA’KITO is natural solution to get rid of mosquitoes based on the use of essential oils. PARA’KITO is one of the leader in the solution against mosquitoes (especially bracelets). They contacted GMA to get visibility on the Chinese market and increase brand awareness.

Scope

Our Missions

  • 01 Weibo
  • 02 WeChat
  • 03 E-Reputation
  • 04 PR
  • 05 Q&A
  • 06 KOL
Outcome

Results

  • Q&A: 50 questions asked (Tieba, Wukong, Baidu Zhidao, Zhihu, Xici, Douban)
  • KOL (20 posts: WeChat, Weibo, XiaoHongShu- Little Red Book)
  • PR (4 posts: Sohu, Yoka, Pclady)
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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