CLIENT: Ouleyuan

The Brand & Campaign Context

The industry sees its numbers growing and should keep on in this direction. The fashion market in China is expected to be responsible for 30% of the global fashion market growth and become the world’s second biggest market in 2020. With China’s GDP increasing of about 7% every year, spending on clothing grows in line. While fashion brands used to keep their focus on China’s biggest cities, with the increase of the middle class’s purchasing power, more and more companies are targeting second-tier cities. Ouleyuan is an e-commerce website which targets Chinese consumers and proposes French products. This product offer meets the expectation of Chinese consumers in two areas since French products as well as natural products are gaining popularity. Consumers can find many types of products on this platform: delicacies, baby food, milk powder or skin are products. The website focuses on providing natural and organic products.