One Nation Paris is a well-known destination for shopper all over Europe but it was still lacking visibility in China compare to the famous Galery Lafayette even tho, the mall sell Lafayette products.
They are the biggest outlet store in France, selling discounted fashion brands all year long but also furniture and interior design products as well as pharmaceuticals products. In short, a mall where it is good to be shopping. More than a mall a destination.
The main idea of our marketing campaign for One Nation Paris was to increase their visibility on the Chinese internet as well as to promote it as a travel destination, a point of interest in China on the Main Chinese OTA: Mafengwo, Qunar, Ctrip, Qyer, Only Lady.
