Skip to content
Case Study

NZANDBEYOND

A New Zealand skincare collection

Context

The Brand & Campaign

NZANDBEYOND is a collection shop that focuses on skincare for girls. It is not an independent brand, but in the form of a collection store, gathered a number of selected New Zealand top skincare brands, to provide consumers with more convenience. NZANDBEYOND is a totally new brand in the Chinese market, based on their pursuit in China, they contacted GMA to develop an online digital campaign.

Scope

Our Missions

  • 01 Weibo Official Account and Management
  • 02 Little Red Book Official Account and Management
  • 03 Online Reputation
  • 04 WeChat Store Set-up and Management
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
Read Next

Related Case Studies

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.