CLIENT: NZ And Beyond Conference

The Brand & Campaign Context

NZ Beyond Band continues to live in challenging times, as our world lurches from one disaster to another. Yet the truth remains, the gospel is the hope of the world. The vision of New Zealand and Beyond is to see a powerfully revived church giving rise to community transformation. One of the greatest keys to seeing the church impact the nation and turn it to God is unity. This key has inspired the theme for New Zealand and Beyond 2021, STRONGER TOGETHER. Unity is less “me” and more “we.” Isn’t that the truth? A united church will be an unstoppable force for transformation. GMA helped the brand with various services like account creation and campaign management on Chinese social media Weibo and Little Red Book and the creation of a WeChat store.