CLIENT: NYIG insurance in China

The Brand & Campaign Context

NYIG (New York International Group) is a U.S. insurance company provide international health care insurance for travelers, overseas students, business travelers, scholars, and so on, who are in the US. Considering the growing number of Chinese visitors in the US, Chinese clients will be the largest consumption group for this kind of insurance. The idea was to provide the most economic solution for them to generate Chinese clients.