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Case Study

NYIG insurance in China

Context

The Brand & Campaign

NYIG (New York International Group) is a U.S. insurance company provide international health care insurance for travelers, overseas students, business travelers, scholars, and so on, who are in the US. Considering the growing number of Chinese visitors in the US, Chinese clients will be the largest consumption group for this kind of insurance. The idea was to provide the most economic solution for them to generate Chinese clients.

Scope

Our Missions

  • 01 Baidu SEO
Outcome

Results

  • 15 competitive keywords working on Baidu
  • Top 1st on Baidu under 8 kewords
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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