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Case Study

Northacre London

Context

The Brand & Campaign

GMA Work Closely with Northacre London on their flagship ‘BroadWay Development’, London’s most prestigious Westminster address on the former Scotland Yard site.
GMA has developed a comprehensive WeChat & KOL Campaign to market this specific project for ultra wealthy mainland Chinese. The key is high quality, localized content and the communication of content into targeted database groups.

Scope

Our Missions

  • 01 WeChat
  • 02 KOL Campaign
Outcome

Results

 

  1. Optimised Content Sharing Strategy
  2. + 600% Engagement
  3. Increase Leads by 50%
  4. Event Based & Property Portfolio Marketing
  5. KOL Communications & Database Utilised
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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