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Case Study

Newton China

Context

The Brand & Campaign

With an increasing purchasing power, families can now spend more on their children’s education. They can afford to send them abroad to study, and to provide with language and entrance exam preparation classes. Improving professional skills is also one of the main goals. Although offline training still dominates the market, if you want to attract Chinese consumers, you need to be visible, in order to gain a reputation.
Newton China is an organization located in Shanghai and which helps Chinese students to apply to American universities.
Applying for a school is time-consuming and can be overwhelming. The selection of establishments itself is critical, but the whole application process can be difficult too.
The team of consultants at Newton China helps Chinese students with pre-assessment and planning before providing guidance on how to best apply to the colleges of their dreams.

Scope

Our Missions

  • 01 WeChat
  • 02 Weibo
  • 03 Community Management
  • 04 Organization of monthly events
Outcome

Results

  • 6,000 followers on WeChat
  • A successful plan for lead generation.
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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