CLIENT: Newton China

The Brand & Campaign Context

With an increasing purchasing power, families can now spend more on their children’s education. They can afford to send them abroad to study, and to provide with language and entrance exam preparation classes. Improving professional skills is also one of the main goals. Although offline training still dominates the market, if you want to attract Chinese consumers, you need to be visible, in order to gain a reputation. Newton China is an organization located in Shanghai and which helps Chinese students to apply to American universities. Applying for a school is time-consuming and can be overwhelming. The selection of establishments itself is critical, but the whole application process can be difficult too. The team of consultants at Newton China helps Chinese students with pre-assessment and planning before providing guidance on how to best apply to the colleges of their dreams.