MyRedCastle

Context

The Brand & Campaign

MyRedCastle is a French start-up wine producer and customization brand. They provide the service of customization wine from French AOC chateau. During the progress, customers could understand more knowledge about wine culture, which is Chinese customers like to get involved in. Regarding the growing needs of wine in Chinese market, they decided to enter in Chinese market through online approach at the first step. So our agency made a careful proposal based on the overview and analysis of market for them and conducted their marketing in China.

Scope

Our Missions

01 e-Reputation
02 SEO on Baidu
03 e-PR
04 Wine distributor contacts
05 Weibo
06 Community management

Outcome

Results

Top 1st pages via 20 keywords
200 publish on forums
30 PRs
30 contacts of wine distributor
+ 15 000 visitors per month during the program

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story

14+

Years in China

1500+

Brand Launches

50+

Specialists

Office Locations