CLIENT: My Teacher App

The Brand & Campaign Context

My Teacher is an APP to help people study and understand English. It contains 500 of the most-used English words and phrases. Every phrase comes with voice recording and video. The aim of the program is to make English-study more engaging and attractive for learners. Challenge As an English-learning APP in the Chinese market, they face a large number of competitors but also a wealth of potential customers. Compared to their competitors, they are a new product without much awareness or positive reputation in the Chinese market.