My Teacher App

Context

The Brand & Campaign

My Teacher is an APP to help people study and understand English. It contains 500 of the most-used English words and phrases. Every phrase comes with voice recording and video. The aim of the program is to make English-study more engaging and attractive for learners.

Challenge

As an English-learning APP in the Chinese market, they face a large number of competitors but also a wealth of potential customers. Compared to their competitors, they are a new product without much awareness or positive reputation in the Chinese market.

Scope

Our Missions

01 Weibo
02 WeChat
03 Account set up
04 Content promotion

Outcome

Results

Weibo

5, 000 followers
2, 000 views on average per article

WeChat

1, 000 views per article

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story

14+

Years in China

1500+

Brand Launches

50+

Specialists

Office Locations