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Case Study

Monika Paulinyova

A new entrance in luxury fashion brand

Context

The Brand & Campaign

Monika created a luxury collection of handbags made from the finest fabrics. Each piece is characterized by its unique design, high-quality workmanship, and full functionality. In order to expand their business in China, the brand contacted GMA to help them develop a full marketing strategy in China with a focus on social media management.

Scope

Our Missions

  • 01 Social Media Management
  • 02 WeChat Management
  • 03 Little Red Book Management
  • 04 Influencers Strategy
Outcome

Results

Ongoing Campaign

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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