CLIENT: MitoQ

The Brand & Campaign Context

MitoQ is a brand owned by a New Zealand biotechnology company, which is dedicated to helping humans recover health and beauty over time. MitoQ's product line includes beauty and health series, and its core patented technology - MitoQ molecules (mitochondrial-targeted antioxidants), can slow mitochondrial oxidative stress damage, activation of cellular energy, so as to support organ function and improve long-term health. MitoQ is still at the beginning of its China journey and contacted GMA to help them build brand awareness in the country through Baidu SEO and paid ads as well as designing a winning KOLs strategy.