Skip to content
Case Study

MitoQ

A New Zeland Healthcare Brand

Context

The Brand & Campaign

MitoQ is a brand owned by a New Zealand biotechnology company, which is dedicated to helping humans recover health and beauty over time. MitoQ's product line includes beauty and health series, and its core patented technology - MitoQ molecules (mitochondrial-targeted antioxidants), can slow mitochondrial oxidative stress damage, activation of cellular energy, so as to support organ function and improve long-term health. MitoQ is still at the beginning of its China journey and contacted GMA to help them build brand awareness in the country through Baidu SEO and paid ads as well as designing a winning KOLs strategy.

Scope

Our Missions

  • 01 Baidu SEO Optimization
  • 02 Baidu PPC Advertising
  • 03 Online PR
  • 04 Q&A
  • 05 KOLs in Zhihu
Outcome

Results

  • 2.41% conversion rate on Baidu PPC advertising campaign
  • Keywords of Brand Ranked the Top of Baidu SERP
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
Read Next

Related Case Studies

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.