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Case Study

Miche Bloomin

Context

The Brand & Campaign

Miche Bloomin is a brand of natural eyelashes with a sense of transparency. This Japanese Brand wants to develop their activity in China, and with the help of their agent, we develop a cross-border channel. What make this Japanese brand so special is that their products are just like natural eyelashes blending on the customers' eyes. They are as soft as feather.

Scope

Our Missions

  • 01 Reputation
  • 02 KOLs
  • 03 Cross-border E-commerce
  • 04 Branding
  • 05 Little Red Book Store
Outcome

Results

  • Large number of KOL
  • Develop Sales on Little Red Book
  • Positive Reputation
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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