Our Missions for MGENWeChat Weibo Account Setup Targeted Content Promotion Good Content Frequent Posts
The Brand & Campaign Context
Mutuelle general de I’Education Nationale (MGEN) was established in 1946 at the same time as the first basic medical insurance was launched in France. After 70 years of development, MGEN has become the leading French national insurance program working in many industry sectors. This type of health insurance is new to the Chinese market. MGEN had not offered their services before in China so there was little awareness of their reputation. The competition in the insurance market is fierce with large, stated-owned insurance companies having the greatest market share.
1, 158 followers
10 posts achieved over 10, 000 reads
Around 1, 000 followers
Over 800 reads per article