Mutuelle general de I’Education Nationale (MGEN) was established in 1946 at the same time as the first basic medical insurance was launched in France. After 70 years of development, MGEN has become the leading French national insurance program working in many industry sectors.
This type of health insurance is new to the Chinese market. MGEN had not offered their services before in China so there was little awareness of their reputation. The competition in the insurance market is fierce with large, stated-owned insurance companies having the greatest market share.
Case Study
MGEN
Context
The Brand & Campaign
Scope
Our Missions
- 01 WeChat
- 02 Weibo
- 03 Account Setup
- 04 Targeted Content Promotion
- 05 Good Content
- 06 Frequent Posts
Outcome
Results
-
1, 158 followers
-
10 posts achieved over 10, 000 reads
-
Around 1, 000 followers
-
Over 800 reads per article
We have helped them improve gain greater exposure and awareness in the Chinese insurance market. We launched them on the right social platforms to build their community.
About GMA
The China Marketing Team for International Brands
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our story14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
Want Results Like This for Your Brand?
Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.