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Case Study

Matea Leko

A Croatian Young Pianist

Context

The Brand & Campaign

Matea Leko began her journey on the classical piano by studying with Professor Ivanka Kordic. Her pursuit of knowledge in the Conservatory of Music led to many opportunities for performance, including performing Ravel: Piano Concerto No. 2 alongside Zagreb Philharmonic Orchestra which gained her public recognition and praise from critics throughout Croatia. Matea knows that it can be difficult for foreigners to break into the Chinese market and is looking at social media and personal branding as a way of making an impression. With this in mind, Matea contacted the agency to design for her a personal branding marketing strategy mainly focused on Chinese social media such as Weibo and E-wow.

Scope

Our Missions

  • 01 Weibo Account
  • 02 PR
  • 03 Undercover Marketing
Outcome

Results

  •  + 16K Weibo followers in the first 3 months of campaigns
  • Ongoing Project
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
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