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Case Study

Martiderm

Context

The Brand & Campaign

Jose Marti Tor created a Marti Tor pharmacy which custom-made antioxidant skin care products for clients in 1952. In 1989, antioxidant formula was promoted in the form of ampoules with high concentration VC and protein-polysaccharide to market. And it was so welcome that we could call it the earliest ancestor in cosmetics industry. Till now, it has 65 years development history.

In 1997, in order to promote products widely to the mass market, Jose Marti Tor had set up Brand “Marti Derm”. After discussing with the famous dermatologists and pharmacists, Marti Derm launched these ampoule products.

Scope

Our Missions

  • 01 KOLs Marketing
  • 02 Social commerce
  • 03 Branding
Outcome

Results

  • 20 Top KOL Reviews
  • High quality Content & Testimonials
  • Positive ROI (Return On Investment )
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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