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The Brand & Campaign Context
Jose Marti Tor created a Marti Tor pharmacy which custom-made antioxidant skin care products for clients in 1952. In 1989, antioxidant formula was promoted in the form of ampoules with high concentration VC and protein-polysaccharide to market. And it was so welcome that we could call it the earliest ancestor in cosmetics industry. Till now, it has 65 years development history. In 1997, in order to promote products widely to the mass market, Jose Marti Tor had set up Brand “Marti Derm”. After discussing with the famous dermatologists and pharmacists, Marti Derm launched these ampoule products.
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