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Case Study

Macon

The Chinese tourism market offers great business opportunities due to its size. The Chinese are the first number of tourists travelling abroad and it is constantly growing. This is mainly due to personal income rise, appreciation of RMB and favorable policies.

Context

The Brand & Campaign

Macon is a small city in east-central France. It is the prefecture of the department of Saône-et-Loire in Burgundy. Mâcon is home to over 35,000 residents, who are referred to in French as Mâconnais.

Scope

Our Missions

  • 01 SEO
  • 02 PR
Outcome

Results

  • Some keywords ranking on first page
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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