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Case Study

Macey & Sons

International auction house

Context

The Brand & Campaign

Macey & Sons are the leading art consultant and auction specialist in the industry, providing consulting services to collectors and beginners, enabling clients to earn stable returns through art investment. The Macey & Sons group has a large collection of art and rarities from all over the world, and is an expert in sourcing and trading art in both the primary and secondary markets. Macey & Sons wanted to target the HNWI (High Net Worth Individual) from Mainland China. They contacted GMA to build and implement the right lead generation campaign.

Scope

Our Missions

  • 01 Online Reputation
  • 02 WeChat Managment
  • 03 Lead Generation
  • 04 Chinese Website
  • 05 SEO Campaign
  • 06 PR Campaign
Outcome

Results

In progress

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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