CLIENT: Macey & Sons

The Brand & Campaign Context

Macey & Sons are the leading art consultant and auction specialist in the industry, providing consulting services to collectors and beginners, enabling clients to earn stable returns through art investment. The Macey & Sons group has a large collection of art and rarities from all over the world, and is an expert in sourcing and trading art in both the primary and secondary markets. Macey & Sons wanted to target the HNWI (High Net Worth Individual) from Mainland China. They contacted GMA to build and implement the right lead generation campaign.