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Case Study

Luxuria Jewellery Boutique

Luxuria Jewellery Boutique - High-end Jewellery Boutique.

Context

The Brand & Campaign

Luxuria Jewellery Boutique is a high-end boutique offering a wide selection of earrings, bangles, bracelets, rings, and necklaces with Mediterranean inspiration. A British independent luxury jewelry brand. Vannessa Vinos, the founder, and designer of this brand, personally think that the fabulous and colorful features of little jewelry could make female outstanding and stunning, however, it shouldn’t need to cost too much on that beauty. She wanted to spread her philosophy to all the females around the world and provide the featured little pieces at reasonable prices. In 2015, she got a connection with our agency and started her promotion in China through e-PR. Our agency made strict decisions, under the consideration of their market positioning and brand image, about which kind of online platform and channel to lunch their PRs. In the end, we decided to work with ELLEChina, pclady, and onlylady to lift the awareness and reputation of Luxuria Jewellery.

Scope

Our Missions

  • 01 PR Management
  • 02 E-Reputation Management
  • 03 Brand Awareness
Outcome

Results

  • +300% Traffic on their website
  • Lift of brand awareness
  • 3 Press releases
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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