CLIENT: Lucky Gift Cards

The Brand & Campaign Context

Wilmington from the UK has a lucky gift card that can make your dreams come true. Surprise the recipient throughout the year. This is the world's first gift card that allows access to bitcoin. With the increasing trend of bitcoin in China, Wilmington found their future business chance in the Chinese market. However, they were not familiar with the Chinese market, thus, contacted GMA to help them develop a strategy that fit the local culture.