Skip to content
Case Study

Lucky Gift Cards

A dream come true - Lucky gift card

Lucky gift card
Context

The Brand & Campaign

Wilmington from the UK has a lucky gift card that can make your dreams come true. Surprise the recipient throughout the year. This is the world's first gift card that allows access to bitcoin. With the increasing trend of bitcoin in China, Wilmington found their future business chance in the Chinese market. However, they were not familiar with the Chinese market, thus, contacted GMA to help them develop a strategy that fit the local culture.

Scope

Our Missions

  • 01 WeChat Management and Promotion
  • 02 E-Reputation
  • 03 Brand Name Control
Outcome

Results

+ 3,872 Views on WeChat in 1 month

+ 45,452 Followers on Baidu Tieba in 1month

 

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.