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Case Study

Lucas Meyer Cosmetics

Lucas Meyer Cosmetics - A New Generation of Cosmetic Ingredients.

Context

The Brand & Campaign

Lucas Meyer Cosmetics is the business unit of IFF that develops, manufactures, and markets innovative ingredients for the cosmetic and personal care industry. We offer active ingredients, functional ingredients, and delivery systems from various origins. Lucas Meyer Cosmetics’ product portfolio consists of unique, value-added, innovative active ingredients supported by rigorous scientific research. We offer a sophisticated line of natural products, from marine and botanical sources, containing biomimetic peptides and biotech active ingredients. Our products are manufactured in compliance with the highest standards: We do not compromise on quality. Lucas Meyer Cosmetics’ active cosmetic ingredients are designed to maintain the body’s natural responses, strengthen its defenses against environmental aggressions, prevent the appearance of signs of aging, and address other contemporary cosmetic challenges. Our ultimate goal is to offer consumers visible benefits that last.

Scope

Our Missions

  • 01 Online Press Relations
  • 02 KOLs Campaigns
  • 03 WeChat Brochure
  • 04 WeChat Account Creation
  • 05 Weibo Account Creation
Outcome

Results

Confidential.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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