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Case Study

Louise Misha

Louise Misha - Bohemian Chic Clothing for Women, Children, and Baby.

Louise Misha logo
Context

The Brand & Campaign

Louise Misha is a journey, a perpetual need for escape. It has also been a story of friendship and a family story since our debut in 2012.
But today, Louise Misha, it is above all an extraordinary human adventure shared between a close-knit and benevolent team, talented and respectful suppliers, and loyal customers always present by our side to make the heart of Louise Misha vibrate. Through each of her collections, Louise Misha plays with materials and colors to imagine a fashion in her image. The care taken to every detail is a signature. There is no constraint to give free rein to movement and freedom. Louise Misha advocates an art of living, values, and principles at the center of which the human being fits naturally. Louise Misha is a helping hand towards a fashion that makes it aware of its responsibility at each level of its development. Far beyond the manufacture of simple clothes, the brand strives to imagine a free and independent fashion, a fashion that preserves resources and a fashion that is committed to raising awareness. The brand needed GMA to increase its brand awareness and e-reputation in China through digital marketing campaigns on WeChat, Weibo & Little red Book thanks to KOLs.

Scope

Our Missions

  • 01 Weibo Account Creation
  • 02 Social Media Campaigns
  • 03 WeChat Account Creation
  • 04 Little Red Book Account Creation
  • 05 E-Reputation
  • 06 KOLs Campaigns
  • 07 Ecomemrce Website
Outcome

Results

WeChat

  • 2 posts
  • 380 new followers
  • 1,255 views

Little Red Book

  • 11 posts
  • 301 new followers
  • 8,500 views
  • 2 KOLs reposts

Weibo

  • 12 posts
  • 1,650 new followers
  • 140,000 reads
  • 1 KOL repost
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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