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Case Study

L’Oréal

A leader in the beauty industry

Context

The Brand & Campaign

L 'Oreal group is a leader in the beauty industry, operating in more than 130 countries and regions, with 283 branches, 42 factories, more than 100 agents and more than 50,000 employees worldwide. It is a multinational company headquartered in France and one of the Fortune Global 500 companies. Due to COVID-19's impact, L 'Oreal's China office also encourage employees work from home. Under this situation, their IT department published a program to support work-from-home. L 'Oreal contacted GMA to help them promote this program to their employees through L 'Oreal's WeChat official account.

Scope

Our Missions

  • 01 WeChat Design
  • 02 WeChat Content / Copywritting
Outcome

Results

Ongoing Project

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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