Over four decades, Travel Retail has grown to become L’Oréal’s “sixth” continent. L’Oréal’s Travel Retail market, continues to evolve with a range based around digital technologies and “retailtainment.” Driven by millennials and Chinese consumers, the Group has steadily grown its leadership in this segment.
Confidential
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
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