CLIENT: L’Oréal Travel Retail
Our Missions for L’Oréal Travel RetailConsulting about Chinese travellers Purchase habits
The Brand & Campaign Context
Over four decades, Travel Retail has grown to become L’Oréal’s “sixth” continent. L’Oréal’s Travel Retail market, continues to evolve with a range based around digital technologies and “retailtainment.” Driven by millennials and Chinese consumers, the Group has steadily grown its leadership in this segment.