CLIENT: L’Oréal Travel Retail

Our Missions for L’Oréal Travel Retail

Consulting about Chinese travellers Purchase habits

The Brand & Campaign Context

Over four decades, Travel Retail has grown to become L’Oréal’s “sixth” continent. L’Oréal’s Travel Retail market, continues to evolve with a range based around digital technologies and “retailtainment.” Driven by millennials and Chinese consumers, the Group has steadily grown its leadership in this segment.