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Case Study

LifeVantage

Direct selling health care products brand

Context

The Brand & Campaign

Lifevantage has grown rapidly into a science-oriented company, founded in 2003. The company is committed to using scientific and effective products to help people build a healthy life, at the same time, through professional products and services, to improve the quality of life, to create and maintain the spirit of a healthy life, to help people improve their physical quality, improve their financial status, and enjoy a higher quality of life. In order to expand their business in China, LifeVantage contacted GMA to help them build a mini-site in WeChat and improve their online reputation to get more exposure and leads.

Scope

Our Missions

  • 01 Q&A to build online reputation
  • 02 WeChat Official account Setup & Optimization
  • 03 WeChat Micro-Site Built in H5 for Lead Generation
  • 04 PR to increase awareness
Outcome

Results

  • + 200% WeChat Engagement
  • + 250% Followers
  • Top Media Coverage
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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