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Case Study

Lesieur

Lesieur - A Little Bit of Lesieur, a Little Bit of You, It's Everything.

Context

The Brand & Campaign

Lesieur is a French Food Company specialized in vegetable oils and sauces. Lesieur was created in 1908 and today a major player in the production and marketing of edible oils and sauces. The products of this brand are marketed by the company of the same name, which belongs to the Saipol group. The Saipol-Lesieur group is controlled by Avril (formerly Sofiprotéol), the financial establishment for the vegetable oils and proteins sector, in partnership with the international Bunge group, the world leader in the processing of oilseeds. The company was born in 1908 in Coudekerque-Branche with the construction of its first oil production plant, under the name of "Huileries Georges Lesieur". Its founder, Georges Lesieur, 60, created it with his three sons and with three former employees of the company where he previously worked. With a turnover of 829 million euros in 2008, Lesieur is the market leader in oils in France. Lesieur represents 33.7% of the market share in volume and 38.5% in value. Lesieur exports to more than 70 countries. The French brand has contacted our teams to gain visibility in the Chinese market and to build a strong reputation.

Scope

Our Missions

  • 01 Social Networks
  • 02 Content Marketing
  • 03 E-Reputation
  • 04 Kols
  • 05 PR
  • 06 Ecommerce
Outcome

Results

  • Creation of an official account on WeChat
  • Creation of an official account on Weibo
  • Increase of brand awareness in China
  • Increase of e-reputation in China
  • Tmall Store in Progress
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
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