CLIENT: Lesieur

The Brand & Campaign Context

Lesieur is a French Food Company specialized in vegetable oils and sauces. Lesieur was created in 1908 and today a major player in the production and marketing of edible oils and sauces. The products of this brand are marketed by the company of the same name, which belongs to the Saipol group. The Saipol-Lesieur group is controlled by Avril (formerly Sofiprotéol), the financial establishment for the vegetable oils and proteins sector, in partnership with the international Bunge group, the world leader in the processing of oilseeds. The company was born in 1908 in Coudekerque-Branche with the construction of its first oil production plant, under the name of "Huileries Georges Lesieur". Its founder, Georges Lesieur, 60, created it with his three sons and with three former employees of the company where he previously worked. With a turnover of 829 million euros in 2008, Lesieur is the market leader in oils in France. Lesieur represents 33.7% of the market share in volume and 38.5% in value. Lesieur exports to more than 70 countries. The French brand has contacted our teams to gain visibility in the Chinese market and to build a strong reputation.